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ROI: Cost Effective Localization

Xencraft, Making e-Business Work Around The World

Getting The Most Out Of Your Localization Process

Workshop: ROI - Cost Effective Localization
Duration: 1 day
Target Audience: Translators, Localizers, Project Leaders, Managers, Developers, QA, Writers
Agenda: 9am - 5pm Details

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A successful software localization project involves a thorough understanding of the process of management, translation, DTP, engineering and testing components. In this workshop, learn key techniques required for the success of each step of the localization process. Gain a better understanding of what components to outsource to a vendor and why. Explore the impact of initial project review and how this impacts the success of the project.


This 1-day workshop is intended for both users and providers of localization services. Whether you are a beginner or experienced, you will gain new perspectives on promoting and conducting localization projects, so that they can be run efficiently and provide the highest return on investment. This workshop will provide you the information you need to:

Analyze project opportunities and return on investment

Make design and architectural changes that significantly reduce software and documentation localization costs

Integrate and synchronize localization milestones with development and documentation milestones

Learn about translation memory, terminology management, globalization management and other tools

Examine vendor selection processes and how vendors distinguish themselves

Review typical cost-benefits of tools and methods used in localization processes

Who Will Benefit From This Workshop And Why?

If your company expects to participate in the global economy, then it is important to you to understand how to localize products efficiently, so that you get the best possible return on investment, and enter new markets quickly. This workshop will give you that understanding. This workshop can provide you and your staff proper training to reduce future localization costs, improve time to market, work effectively with localization partners or help you to become a localization agency yourself, and to insure your company can compete in the global economy.

Who Interested in...
Executives, International Directors
  • Understanding the business aspects of localization and the nature of localization processes can be essential to the successful globalization of your company.
  • Recognizing inefficiencies in localization processes that can become cost-prohibitive to entering new markets.
Program, Project, and Localization Managers
  • Identifying tasks and milestones key to localization and synchronizing them with other processes.
  • Identifying and recommending development strategies and techniques that can lower localization costs and improve time-to-market.
  • Choosing the best vendor for your project.
  • Working with tools that accelerate projects and improve quality.
Marketing and Product Managers
  • Prioritizing international requirements on software and localization processes and communicate them to development organizations.
  • Estimating the effort to localize an application.
  • Identifying obstacles to globalizing applications. Reduce lost sales, provide support for multinational enterprises, and enable expansion into new markets.
Webmasters, Development and QA personnel, Translators, Localization staff
  • Improving the efficiency of the localization of your web site or software. Generally this means fewer bugs, shorter time to develop, fewer unscheduled changes.
  • Learn about processes to implement software just once for all markets, rather than supporting multiple versions.
  • Learn how to reduce the software changes from third parties, and your integration headaches.
  • Learn about tools that accelerate projects and improve quality.
  • Working with graphics.
  • Trading off early localization against ongoing development revisions.

XenCraft tutorials and workshops can be provided at your site specifically for your staff. They can be easily customized for your development environment and tools. The tutorials and workshops can either focus on your target regional markets or be appropriate for audiences targeting worldwide usage and deployment.


09.00 - 09.30	Welcome and Introduction

Brief introductions and review of the workshop objectives and the day's agenda.

There will be group discussions and exercises during the class so that attendees can benefit from everyone's experiences and develop new relationships with others in the industry.

09.30 - 10.30	The Business of Localization

An overview is provided of the business drivers behind globalization, key terms and acronyms, and the impact that globalization has on each department within a company. Tradeoffs in choosing regional markets, high-level return on investment analysis, and the steps and process of companies going global are considered.

10.15 - 10.30	Coffee Break

10.30 - 12.15	Localization and Localization Preparation

This section defines how software must be changed when a product is moved from one regional market to another and examines how to prepare products in advance for efficient localization. Localization project scheduling and cost estimation are introduced. Tools for reducing translation efforts, improving quality, finding internationalization and other errors are covered.

12.15 - 13.30	Lunch (provided)

13.30 - 15.00	Localization Process and Organization

The software and documentation development processes are examined in detail. Localization tasks are introduced into the complete product development process model and impacts on the organization are discussed. Synchronization points between development and localization processes are covered. The tradeoffs between local and remote distributed teams are considered, as well as the tradeoffs between using either employees, sales offices and distributors, or vendors to provide localization services.

15.00 - 15.15	Coffee Break

15.15 - 16.30	Quantifying Localization

Having reviewed both the business drivers of globalization and the organization, process and tactics of localization, this section will help you get buy-in from management by providing business analysis for several aspects of localization.

16.30-17.00 Wrap-up and Q&A

We will summarize the topics considered during the day, as well as consider some additional topics based on the makeup of the class and the students particular interests.